Established in 2022, NAYON is a New York based brand founded upon concepts of modernity, inclusiveness, and progression. Dismantling what one could readily observe and experience, the brand seeks to combine specific real-life matters with its particular minimalistic visual language, translating such ubiquitous themes into meticulously created collections.

In each and every detail, NAYON’s designs reach out to its audience with a sense of serenity and delicacy, touching upon deeply intertwined emotions and experiences which help them to view and further live the world to which they are exposed, in a novel but essential perspective. Being a link between independent members of the society and their surrounding environment, NAYON’s designs stand to evoke timeless harmony among its wearers, regardless of their genders and the subsequent bodies, forming a dense community that communicate and empathize individualistic trajectories.

"Rather than designs with a default conclusion, I pursue designs that could interact with their society, converse with their public, and create their own purpose.”
-Nayon Kim-